Cookie Policy

Last Updated: 14 January 2026

At National Tool Hire Ltd, we use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and personalise content. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

By using our Website, you consent to the use of cookies in accordance with this Policy. You can update your cookie preferences at any time using our Cookie Settings tool.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help us recognise your device and remember information about your preferences and actions.

There are different types of cookies:

2. How We Use Cookies

We use cookies to:

• Ensure website functionality – Enable features like login, checkout, and account management
• Enhance performance – Improve site speed, load times, and error detection
• Analyse website usage – Understand visitor behaviour to enhance UX and optimise content
• Enable marketing & retargeting – Display relevant ads and track campaign effectiveness
• Personalise your experience – Show relevant products based on browsing history

3. Types of Cookies We Use

3.1 Essential Cookies (Strictly Necessary)

These cookies are required for the website to function properly. They cannot be disabled as they:

• Enable checkout, shopping baskets, project wishlists, and secure account login
• Help with fraud prevention and security
• Ensure compliance with legal obligations

Examples:

• Session authentication cookies
• Security cookies (e.g., Cloudflare protection)
• Load balancing cookies

3.2 Performance & Analytics Cookies

These cookies help us measure website traffic and performance to improve user experience.

We use:

• Google Analytics (aggregated, anonymised insights)
• VWO (session recording, A/B testing, heatmaps)

Data collected:

• Pages visited, time spent, and actions taken
• Device type, browser, and IP (anonymised where possible)

How to disable: Opt-out via Google Analytics settings or use our Cookie Settings tool.

3.3 Functionality Cookies

These cookies enhance user experience by remembering your preferences, such as:

• Remembering login details so you don't have to enter them every time
• Storing language and region preferences
• Keeping items in your cart across visits

Examples:

• Customer account preference cookies
• Live chat cookies (e.g. LiveChat)

How to disable: You can turn these off, but it may affect your experience.

3.4 Marketing & Advertising Cookies

These cookies help us and third parties show relevant ads based on your browsing behaviour.

We use:

• Google Ads & Facebook Pixel (personalised ads, remarketing)
• Microsoft Advertising / Bing Ads (conversion tracking)
• Affiliate tracking cookies (to reward referral partners)

What they do:

• Track interactions with ads to measure effectiveness
• Prevent showing irrelevant ads repeatedly
• Allow us to offer personalised promotions

How to disable: Opt out via the Google Ad Preferences or via Cookie Settings.

4. Third-Party Cookies

Some cookies on our Website are set by third parties, including:

We do not control these cookies. If you have concerns, please review their respective privacy policies.

5. How to Manage Cookies

You can control, disable, or delete cookies at any time:

5.1 Through Our Cookie Settings Tool

🔧 Adjust Cookie Preferences

5.2 Through Your Browser Settings

You can configure your browser to:

• Block all cookies
• Delete cookies automatically when you close the browser
• Alert you before storing cookies

Guides for common browsers:

• Chrome: Manage Cookies
• Firefox: Manage Cookies
• Edge: Manage Cookies
• Safari: Manage Cookies

5.3 Opt-Out of Targeted Advertising

To disable targeted advertising, visit:

• Google Ads Settings
• Your Online Choices (EU)
• Network Advertising Initiative (US)

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in:

• Regulations (e.g., GDPR, ePrivacy Directive, UK GDPR)
• Our use of cookies
• Third-party provider policies

If we make significant changes, we will notify you via:

• 📩 Email (if applicable)
• 🔔 Website notification

📅 Last Updated: 14 January 2026